Wednesday, August 26, 2015

Term of the Day: Gorilla

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August 26, 2015
Gorilla

A company that dominates an industry without having a complete monopoly. A gorilla firm has large control of the pricing and availability of its products, relative to its competitors in the industry. This often forces competitors to resort to other tactics to compete, such as clever marketing or differentiating their offerings.

Breaking It Down:

A gorilla firm does not necessarily need to have a monopoly within an industry to dominate it; however its overall dominance in...

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