Term of the Day: Marlboro Friday

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	INVESTOPEDIA Term Of The Day August 21, 2015 Marlboro Friday A reference to Friday, April 2, 1993, when Philip Morris, the maker of Marlboro cigarettes, announced that it would be cutting the price of Marlboros to compete with generic cigarette makers. The company's stock tanked 26% following the announcement, losing about $10 billion off its market cap in a single day. The day is remembered as a landmark moment in the 1990s consumer movement away from name brand products in favor of cheaper generic products with prices 50% lower than their branded competitors. In its wake, money managers moved cash from name brand consumer goods makers such as Coca-Cola and Tambrands (the former maker of Tampax tampons) to technology stocks and generic consumer goods producers. Breaking It Down: Even though Philip Morris's announcement caused the company to initially lose $10 billion in market cap... Read More Related to "Technical Analysis" Socially (Ir)responsible Mutual Funds For many investors, social responsibility is an important factor in their choices of mutual finds. There is, however, a whole other side to... Read More Measuring Company Efficiency Analyzing a company's inventories and receivables is a reliable means of helping to determine whether it is a good... Read More Green Field Investment A green field investment refers to a company, usually a large multi-national corporation... Read More Recently Added Definitions Passive Income Earnings an individual derives from a ren​tal property, limited partnership or other enterprise in which he or... Read More Internal Rate Of Return - IRR A metric used in capital budgeting measuring the profitability of potential investments. Internal rate of return is a discount rate... Read More Related Definitions Sin Stock Socially Responsible Investment - SRI Pricing Power Brand Equity Market Capitalization Past Terms of the Day Technical Analysis Chandelier Bid Too Big To Fail Heatmap EGP You are currently subscribed as: mondemand.forex@blogger.com Unsubscribe | Unsubscribe From All | Manage Profile Investopedia US, A Division of IAC. Copyright © 2015, Investopedia, LLC. All Rights Reserved Follow Us: