Term of the Day: Halo Effect

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	INVESTOPEDIA Term Of The Day September 12, 2015 Halo Effect The halo effect is a term used in marketing to explain the bias shown by customers towards certain products because of a favorable experience with other products made by the same manufacturer or maker. Basically, the halo effect is driven by brand equity. The opposite of the halo effect is "cannibalization". Breaking It Down: For example, if a customer buys product C which is made by company X, not because of the attributes... Read More Related to "Halo Effect" Analyze Cash Flow The Easy Way If you believe in the old adage, "it takes money to make money," then you can grasp the essence of... Read More Understanding The Income Statement The income statement is one of the three financial statements - the other two are the balance sheet and cash flow statement... Read More Measuring Company Efficiency Analyzing a company's inventories and receivables is a reliable means of helping to determine whether it is... Read More Recently Added Definitions Cost Accounting Cost accounting is a type of accounting process that aims to capture a company's costs of production by... Read More Cost Of Funds Cost of funds is the interest rate paid by financial institutions for the funds that they deploy... Read More Related Definitions Product Differentiation Value Proposition Harmonized Index Of Consumer Prices - HICP Market Cannibalization Market Segmentation Past Terms of the Day J-Curve Effect Wal-Mart Effect Fisher Effect Draghi Effect Robin Hood Effect You are currently subscribed as: mondemand.forex@blogger.com Unsubscribe | Unsubscribe From All | Manage Profile Investopedia US, A Division of IAC. Copyright © 2015, Investopedia, LLC. All Rights Reserved Follow Us: