Term of the Day: Brand Identity

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	INVESTOPEDIA Term Of The Day November 18, 2015 Brand Identity A company's brand identity is how that business wants to be perceived by consumers. The components of the brand, (name, logo, tone, tagline, typeface) are created by the business in an attempt to reflect the value the company is trying to bring to the market and to appeal to the customers in the market where the company sells its goods. Brand identity is separate from brand image. Breaking It Down: Most miscommunication in daily life can be chalked up to an mismatch between intent and perception... Read More Related to "Brand Identity" How to Pick a Winning Name for Your Business Congratulations, you want to start your own business. We all have to start somewhere, and the first steps can be the toughest. Usually, the founders have a vision of... Read More 3 Secrets Of Successful Companies Some companies are just better than others. It could be name recognition, innovation, market share or any number of... Read More Brand Equity Brand equity is the value a company gains from its name recognition, and is usually created through... Read More Recently Added Definitions Interest Coverage Ratio A debt ratio and profitability ratio used to determine how easily a company can pay interest on... Read More Discount Bond A bond that is issued for less than its par (or face) value, or a bond currently trading for less than its par value in... Read More Related Definitions Brand Brand Management Brand Loyalty Marketing Campaign Marketing Past Terms of the Day Yield To Maturity (YTM) Weighted Average Cost Of Capital - WACC Implied Volatility - IV Gross Domestic Product - GDP Debt-Service Coverage Ratio (DSCR) You are currently subscribed as: mondemand.forex@blogger.com Unsubscribe | Manage Subscriptions Investopedia US, A Division of IAC. Copyright © 2015, Investopedia, LLC. All Rights Reserved Follow Us: